Ronald Silva is an expert in soil science and crop production born and raised in Venezuela. When he made the decision to migrate to Peru, he struggled to find his place in this new culture and economy. After five years in his new country, Ronald and his wife decided together that starting his own business was the right path forward. After considering different options, he saw a fantastic opportunity in making and selling cuisine from his native land. He started making traditional tequeños, typical appetizers of Venezuelan cuisine and the dough for empanadas, as cuisine of the country where he was born was gaining fame beyond its borders.
At first, Ronald sold the food ready-to-eat, but when his frozen menu gradually expanded, he decided that this was the future of his business and wished to put all his knowledge and energy into expanding his frozen food customer base. Yet he still struggled to adapt to his new culture, and to form the meaningful connections needed to become a successful entrepreneur.
Ronald struggled with financial stability as he sought to expand his business, “But there was OIM,” he shares with us, “helping and empowering. I confess that with the way of thinking that we brought from having migrated, it was difficult for me to process the idea that there were opportunities for people who came from other countries. But I understood that we could only get ahead if we learned to use the necessary tools to be autonomous. It was not just about our willpower or race. What the new culture did we had to do as well: then the pieces began to fit together, and the entrepreneur who had always been in me then put together the puzzle. Every entrepreneurship idea has a “how”, a “what for” and a “why”, which must necessarily be known.”
He now runs his frozen food business, Ronnytequeños, from Lima and says access to mentoring aimed at personal, professional, and social development was also “a real discovery”, he tells us. “The whole block of mentoring made me understand -session by session- that on many occasions we perceive ourselves as stagnant when something goes wrong, when the accounts do not add up, when we have to decide on an issue, is because we don’t focus where we should.” Today Roland’s business is very different from what he and his wife had originally conceived, and although they still have a long way to go, he insists: “We will always be infinitely grateful to our mentors, for showing us the way to commercial success, from the implementation of key skills in finance, marketing, product, tax issues, but above all because of the trust they helped us gain. Because that’s when you feel that you will be able to achieve your dreams, your goals, and you start to believe in yourself, and you take more steps toward the right direction.”