Yexira: a woman entrepreneur working hard to live a better life

For Yexira Yalili Salazar, the four years she has been in business with her partner have been a quite a challenge. The company Multiservicios y Repuestos Construfrío 36, which today has its premises in Lima began “with just a briefcase of tools, a lot of will, perseverance and desire to excel”. In terms of material things, they didn’t have much, except “an alliance between a Peruvian and a Venezuelan, where each one, little by little, contributed new ideas and material and economic resources.” 

For Yexira, the only thing that kept them going was faith and the hope that things would improve along the way, a certainty that began to take shape in their country of origin when the economic situation in Venezuela became very difficult. The situation prompted her to move to Peru with her family in 2018 to start a new chapter. “We sold everything we had. Somehow, deep inside me I knew that there was no going back, that it would be a journey that was as long as it was definitive. Fortunately, we were well received” she says, “because I couldn’t work, my three-year-old son was sick with asthma for six months and with a complicated health condition…” 

It was not until a year later, through USA for IOM’s training programs for entrepreneurs, and after having acquired the first seed capital, that the business began to improve and to incorporate new services. “In 2020 and 2021 we had other trainings led by IOM and more seed capital,” she tells us. “We were so happy with this new training, we were able to incorporate new business expansion tools, such as identifying potential customers, assessing the competition, suppliers, we learned to do market research, to manage social networks… To say that we are deeply grateful to the whole IOM team isn’t enough. Then came the mentoring sessions, which gave us tools to strengthen ourselves, where we learned personal development strategies, social and professional growth tools to contribute the best of ourselves to the host community. But they were also important as a woman and a migrant, since I have experienced inequality in my own entrepreneurship and work environment. This was the biggest and most enriching challenge I have had in my life because I have learned to improve my self-esteem, to make different decisions and most importantly: to continue looking for new opportunities that improve my well-being. One of the most valuable things I learned during the mentoring is to shape my life with the resources that I have at my disposal, in the place where I am, and with the opportunities that I can get, with the sole goal of being happy and having a better quality of life.” 

 

By: Nora Rodriguez 

Essayist and CEO of Architects of Happiness