From The Art Of The Image To The Art Of Changing Life
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From the Art of the Image to the Art of Changing Life
Gregorio Enrique Torres Hernández’s business is called Creative Workshop and is focused on visual arts, ranging from professional photography for social events, fashion, artistic activities, to personalized photos or contemporary abstract artwork that he paints.
For Enrique, the decision to migrate grew from the need to improve his an his family’s quality of life. “I wanted to give my son better opportunities in life, a future with more options, that he could see in his life possibilities to broaden his interests.”
For months he weighed options, limiting them to the small budget they had. Through his older sister, they were able to leave to Bogotá, but after a month of living there, they found it necessary to look for an alternative destination: Peru.
At that time they were not aware of how being far away from Venezuela was going to affect them emotionally. “I think that one of the most difficult things is arriving in a new country to live and not knowing anyone,” he says, “we were our only support. It took us a few months to overcome that strong feeling of loneliness, although when we did, it somehow opened our minds.”
As he describes it, the fact that for many months they endured feelings of depression and loneliness, didn’t stop them from fighting to start from scratch, no matter what it took.
A family friend gave Enrique a link to apply and receive training and support to create a business. He immediately knew that his business should be a reflection of what he was passionate about: creating art. In fact, his innate ability and creativity for painting, to which he had integrated photography at the age of 25, gave him security when it came to knowing the product he was going to work with.
Enrique’s life changed when he found out that he had been selected for the Business Plan workshop. He had the product and would learn the necessary business skills. He is grateful to IOM, for supporting people who migrate in urgent circumstances, and for supporting people in difficult situations to pursue entrepreneurship.
He appreciates that another great gift came later: the possibility of participating in mentorship with people who had migrated like him and his family, who lived in the same city.:
“Those sessions made me reflect, analyze and discover new things about myself. I personally felt that they helped me become a better person. I am not only referring to professionally, but also on a human and personal level. The mentoring made me more empathetic, which resulted in an improvement in my business. I began to understand my clients more and better. They awakened new ideas that I took to the arts workshop. In seeing how my change had a positive impact on my business, I decided to open an extension that will soon see the light: art workshops for children and adults.”
A Story Of Creativity And Resilience
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A Story Of Creativity And Resilience
For Ramón Alberto Ortegano, his original cake business with a history, called Amaretto’s, located in the city of Lima, is his great passion. Although it was not easy for this creative university professor to leave his family and his country of origin, starting from scratch in another country, weighing all the situations, was worth it, and as he himself confirms: “the new land received him with open arms.”
Two years after his arrival, even after dedicating many hours of work to his entrepreneurship, the situation of his business unexpectedly changed. Added to the lack of capital due to the abandonment of his partners, which left his company with only an asset of $20 US dollars, was the mandatory confinement due to Covid-19 and the return of strong feelings of nostalgia for his home country. However, Ramón did not allow himself to forget his dream, and transformed his difficult situation in an opportunity to increase his strength, and decided to give forced confinement a new meaning: he studied to implement in his pastry creations the element that until now had ignored: innovative decorations that create emotions in customers.
He discovered that the lockdown was the ideal time to dedicate himself to discovering innovative decorations that could add value to his business. This is how Amaretto’s Tradition was born, a new line of “personalized cakes”. The truth is that it did not take long for him to have a large client portfolio, which allowed him to participate in the IOM project aimed at obtaining seed capital, together with the excellent training that he needed for his entrepreneurship. And his dream gradually came true, the business began to expand more and more.
“Another of IOM’s great contributions was the mentoring program, which I personally did not know what it was about, but there is no doubt that it came just at a time when I was feeling very low, wanting to abandon everything, and although there were so many negative things in the environment, I asked myself “what do I lose by doing them?” It was then that Nora, our mentor, with a vibrant energy and professionalism, managed to get me involved in that program without any possible excuse to leave. I remember the first session perfectly: I was decorating a cake, and then she told me: “don’t stop doing what you’re doing, you’ll see that you can still share your thoughts with us.
From that moment, with each exercise of self-reflection, with each strategy of inner strengthening, I was rediscovering myself, and I could explore my new abilities. Mentorships have allowed me to scrutinize very deep inside who I am, and as it happens with computers, I can put my mind in “original version”, valuing the abilities I have in a very short time, and the change is brutal, as they would say in Venezuela . I am deeply grateful.”
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